Lower price anchor reduces sticker shock, action-oriented copy outperforms generic
HypothesisLower price anchor reduces sticker shock, action-oriented copy outperforms generic
Result: inconclusive
Experiment: pricing-cta-v1
Hypothesis
Lower price anchor reduces sticker shock, action-oriented copy outperforms generic
Method
Bayesian A/B (20k MCMC, 6-tier stopping). Control: original. Variant-a: variant.