Leading with download CTA converts higher-intent visitors who'd bounce through the signup funnel
HypothesisLeading with download CTA converts higher-intent visitors who'd bounce through the signup funnel
Result: inconclusive
Experiment: home-hero-v2
Hypothesis
Leading with download CTA converts higher-intent visitors who’d bounce through the signup funnel
Method
Bayesian A/B (20k MCMC, 6-tier stopping). Control: original. Variant-a: variant.