More frequent CTAs mid-scroll catch visitors before bounce, shorter page reduces noise
HypothesisMore frequent CTAs mid-scroll catch visitors before bounce, shorter page reduces noise
Result: inconclusive
Experiment: hiw-structure-v1
Hypothesis
More frequent CTAs mid-scroll catch visitors before bounce, shorter page reduces noise
Method
Bayesian A/B (20k MCMC, 6-tier stopping). Control: original. Variant-a: variant.