ToFu visitors on About are ready for BoFu action without more mid-funnel content
HypothesisToFu visitors on About are ready for BoFu action without more mid-funnel content
Result: inconclusive
Experiment: about-cta-v1
Hypothesis
ToFu visitors on About are ready for BoFu action without more mid-funnel content
Method
Bayesian A/B (20k MCMC, 6-tier stopping). Control: original. Variant-a: variant.